There were two entirely separate conferences happening - the one that went on onstage and amongst the big media attendees, and one that happened in the backchannel and in the coffee breaks amongst the more clueful attendees. And never the twain shall meet.
Or shall they? Maybe not at conferences like WeMedia, or their civil society counterparts like eCampaigningForum or Web of Change. In the meantime, here in The Netherlands, mainstream newspapers are experimenting, building on their existing readership base. (The newspaper sites linked below are in Dutch.)
Earlier this year, de Volkskrant has opened a blog site where anyone can start a blog, and the most popular or noteworthy contributions may end up in the newspaper. Some day. For now, they are summarising and selecting. And researching the new role of the paid journalist/editor in a citizen journalist world.